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Tinnitus Library

Ask Barry - January 2004

Do you have questions about tinnitus, our products or specific treatments? Ask Barry. Arches President Barry Keate will select the most representative questions each month publication. Regardless all questions will receive a personal reply from Barry.

ASK BARRY Tinnitus expert, Barry Keate, answers your questions about Tinnitus Send your question to:  Ask Barry

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NOTE: Ask Barry is pleased to be able to answer your questions based upon the information we have available. Our answers to your email inquiries are not substitutes for a physician's advice nor are they reviewed by a physician. If you are under a physician's care, please share with your doctor any suggestions you have received from Ask Barry.

Dear Barry,

Have you found any evidence that your combo pack improves HDL levels significantly? I started the Arches Tinnitus Combo Pack June 25 and by the Oct 14 blood test my level went from 26 to 46. I started taking Tricor on Oct 1 but do not believe Tricor could have produced such results alone in such a short time.


Jack Desemar

Hi Jack;

Thanks for your message and congratulations. There is no doubt that Arches Tinnitus Relief Formula™ improves cholesterol levels. It reduces LDL and increases HDL. Many studies have been published showing a decline in total cholesterol levels using Ginkgo biloba. It also helps dissolve plaque buildup on artery walls. The body can then eliminate the plaque. It is very effective in reducing atherosclerosis and heart disease.

My own total cholesterol has been reduced from 250 to 170 with the use of Arches TRF. At my last physical, my doctor told me the relationship between HDL and LDL was perfect and total cholesterol was within the normal range.

I wrote an article about the general health benefits of Ginkgo biloba which can be seen in our Tinnitus Library .

Wishing you quiet times,

Barry Keate

Dear Barry,

I Have had tinnitus noises for the last seven years. I went a few times to a doctor and a few years ago I took an MRI test. The type of noise that I hear is my blood flow, or like a strong wind blowing according to my heart beat. I find that whenever I am stressed the noise is constant and stronger. When the stress is gone the noise can disappear for a while or it is not as loud. When I don't get enough sleep it will come again. I didn't know what it was for a long time and the doctors that I went to don't seem to understand it. Is my type of tinnitus known to exist are they different type of noises that people hear? I thank you in advance for your answer.

Leah Greenwald

Dear Leah,

Thank you for your question. I’m asked about this quite frequently. The condition you are experiencing is known as pulsatile tinnitus. It is generally associated with circulatory problems. There can be many causes for pulsatile tinnitus and there are treatments for it. Causes include:

1 – Glomus Tumor. These are benign tumors in or slightly below the ear. They can be surgically removed.

2 – Benign Intracranial Hypertension(BIH). An increase in the pressure of cerebrospinal fluid in the brain. The majority of these patients are young, overweight women. Weight loss and diuretics are generally very helpful.

3 – Atherosclerotic Carotid Artery Disease. Plaque build-up in the carotid arteries results in turbulent blood flow. This usually occurs in older patients with a history of diabetes, hypertension, high cholesterol and smoking. The condition can be helped with medication.

4 – Twisted arteries. This condition creates turbulent blood flow. Short of surgery, there’s not much that can be done.

5 – Intracranial Vascular Lesions. Lesions and aneurysms of the blood vessels in the brain. These are rare but do occur. They can be treated by a neuro-radiologist.

Stress is the Number 1 aggravator of tinnitus, as you are no doubt aware. It is very important to control stress and to learn to relax. Exercise is excellent at controlling stress. Hypnotherapy and Biofeedback are both helpful in training you to control body functions. We offer Arches Tinnitus Stress Formula, a high potency vitamin B-Complex that helps the body in fighting stress.

There is a wealth of knowledge on pulsatile tinnitus on the search engine Google at

Wishing you quiet times,

Barry Keate

Dear Barry,

I have tried Arches Tinnitus Relief Formula (TRF) and found a qualitatively significant reduction in intensity of my tinnitus. My condition was noise-induced several years ago.

I'm not exactly sure of why your formula"works," while as the common capsules of ginkgo that I've bought at GNC and other places don't make an impact. I've read your literature about your choice of "pharmaceutical grade," high quality herb, and about the other ingredients in your TRF product.

I have everything good to say about it, except one thing: It is uncommonly expensive. With the utmost respect to your organization, its business goals AND Arches' humanitarian interests (which I I believe are very real)....Could you lower the price of TRF?

Wishing more lower-income people quiet times, I am...

John Dillon Murray, KY

Hello John,

Thank you for your message. I'm delighted your tinnitus has improved. Our products work for many people in varying degrees, and I'm very happy you're one of them.

One of the primary differences in our product is the pharmaceutical-grade ginkgo biloba extract. There's an amazing difference in quality and potency between brands. The ginkgo market is around $1 Billion per year and most manufacturers choose the most "cost-effective" product they can use in order to maximize profits. This means they use inferior quality extracts processed with price as opposed to efficacy in mind.

However, superior ingredients will produce superior results. Arches Tinnitus Relief Formula™ (TRF) uses the highest quality ingredients found on the world market and we will not waver from this. The single largest cost is the Ginkgo biloba extract (GBE) which is much more expensive than most herbs. Bulk wholesale pricing for GBE usually ranges from $50 per kilogram to over $400 per kilogram. We use the $400 per kilogram and will not change. Most ginkgo is grown with chemical pesticides, shredded from the tree and processed with solvents like acetone which leaves an unhealthy residue in the extract and thus affects its efficacy. Our ginkgo is organically grown and processed without the use of harsh chemical solvents and the leaves are literally handpicked to preserve the precious terpene lactones, so important for tinnitus relief.

Another difference is dosage. Tinnitus can be very intractable and a high dosage is necessary for success. We recommend a dosage of 480 mg per day, which is right in line with the German Commission E recommendations.

Because of the high quality and dosage in our product, it's not possible to lower the pricing. We actually operate at a lower profit margin than most manufacturers and our bankers and business advisers have urged us to increase pricing rather than lower it.

Let's compare the pricing of TRF with a high quality brand of ginkgo sold in health food stores. The product is GinkGold and it's an excellent "ginkgo" product. It normally comes in bottles of 60 capsules, each containing 60 mg of ginkgo, so the total bottle content is 3600 mg. GinkGold sells for about $23 per bottle or approximately $.0063 per milligram.

Arches Tinnitus Relief Formula™ contains 12,000 mg of ginkgo and sells for $34.95 for a single bottle or $.0029 per milligram. In order to buy 12,000 mg of GinkGold you would pay $75.60. The figure $75.60 also does not include chelated zinc or odorless garlic. You would have to pay about $85 to get an equivalent product, as you get in a $34.95 bottle of Arches Tinnitus Relief Formula™.

It is because we sell directly to you, the end user, we are able to provide such low pricing . I certainly understand the difficulties faced by people on a fixed income and we're trying to hold the line on our costs.

I hope this helps you to feel better about our pricing policy. Again, I'm very happy you have relief from the sounds.

Wishing you quiet times,

Barry Keate