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Sensorineural
Hearing Loss Discussed at DC Conference ENTs Join
with Arches To Benefit Their Patients
by
Brent Curtis
©2002
ANP, INC.
I
love
talking with hearing professionals about Arches Tinnitus
Formulas. It is their education and experiences in
treating tinnitus that makes them such a receptive
audience. So I was very excited to go to Washington
D.C., along with marketing consultant Susan Koles,
to meet with hearing doctors and bring them some good
news.
 Time
and again when meeting with Ear, Nose, & Throat
doctors (ENTs) I hear them say, "There isn't
much I can do for my patients when it comes to relieving
their tinnitus." Once they read the clinical
evidence supporting our formulas and hear about the
rapidly growing acceptance for our products by their
colleagues, they get excited too.
"Contemporary
Management of Sensorineural Hearing Loss (SNHL),"
was the topic of the 15th Annual American Academy
of Otolaryngology - Head and Neck Surgery Foundation
Cherry Blossom Conference. This three-day event, March
22nd - 24th, 2002, in Pentagon City, VA, brought educational
opportunities for otolaryngologists (ENTs), audiologists,
hearing scientists, and other professionals, as well
as chance to meet with a select group of hearing health
companies. Between answering questions about our Tinnitus
Formulas and signing up new physicians we were kept
extremely busy.
Sensorineural
hearing loss (nerve deafness) was previously thought
to be untreatable. Now, recent research has led to
safe and effective management of this disease. The
conference placed special emphasis a review of current
research as well as treatment for presbycusis and
genetic deafness. Presbycusis is the loss of hearing
that gradually occurs in most individuals as they
grow older.
Internationally
recognized tinnitus authority, Michael Seidman, M.D.,
F.A.C.S., was a guest speaker, presenting the "Overview
of Medical Treatment of SNHL." Dr. Seidman is
a nationally recognized authority on tinnitus, and
is Co-Director of the International Tinnitus Symposium.
Dr. Seidman endorses only the Arches Tinnitus Formulas
and prescribes them to his patients.
SNHL
is the most common type of hearing loss, occurring
in 23 percent of population older than 65 years of
age. The term "sensorineural" is used to indicate
some pathological change in structures within the
inner ear or in the acoustic nerve. Common causes
include old age, where the hearing pattern is often
called presbycusis, cancer treatment, ototoxic medications
(such as powerful antibiotics), toxic noise exposure,
and less commonly, inner ear trauma and immune disorders.
Infections such as meningitis can cause hearing loss
in children, occurring in approximately 20 percent
of those with streptococcus pneumonia meningitis.
The
ingredients in Arches Tinnitus Relief Formula®
have also been shown to be of real benefit in restoring
hearing loss caused by SNHL. In one clinical study,
hearing weakness due to inner ear problems was treated
with gingko extract for a period of nine weeks. The
results showed that 35 of the 59 patients in the study
had either "successful" or "very successful" improvements
in hearing(1). Similarly, when 350 patients with hearing
defects due to advancing age were treated with ginkgo
extract, the success rate was 82%. Furthermore, a
follow-up study of 137 of the original group of elderly
patients 5 years later revealed that 67% still had
better hearing(2).
During
speaker breaks, continental breakfasts, and lunches,
doctors would meet with hearing-helath vendors to
learn about the latest products to treat a variety
of ear, neck, head, and throat conditions. Arches
Natural Products, Inc. was the only company providing
a solution for tinnitus at the conference. 
Just
like with the national convention of AAO-HNSF that
we attended last September in Denver, we received
a warm welcome for our products and therapies. These
hearing specialists were truly excited to find an
inexpensive, viable, and safe treatment option to
give their patients that produced results. With only
two people to tell our tale and the fact that the
doctors were let out only for brief periods - all
at the same time - we were still able to speak with
over 70 ENT's. Sixty of those doctors immediately
chose to join our doctor-referral program.
(1)
Sprenger, F.H. 1986. Inner ear hearing loss - good
results with Ginkgo biloba. Ztl. Praxis 38: 938-40
(2) Koeppel, F.W. 1980. Tebonin-therapy with old hard-of-hearing
people. Therapiewoche 30: 6443-46
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